You’ll like what you see from the Crest
Pacific Crest Savings Bank, Client
How investing in a brand overhaul bought a local Northwest bank some modern-day currency
Pac Crest Identity, Brand and WebSite Overhaul Pacific Crest Savings Bank is a local, independently owned community bank who wanted to build out their brand but first needed to bring it up to date. They wanted their logo, collateral materials, and web site to be modernized to reflect current best design practices and trends, and to support the new financial technologies they were embracing and offering to their clients.
Securing the elements
Visual Identity and Tone A new tagline — You’ll like what you see from the Crest™ — plus an earthy, Northwest color palette, expansive-feeling Northwest photography, a simplified mountain logo mark, and friendly typography were part of the updates. I created a full set of brand standards to guide them in their personable, helpful brand voice and visual identity system.
Stationery and Presentation Materials I created a full stationary suite, including a presentation folder which uses their signature blue with a pattern that echoes their logo shape and is reminiscent of the geometric patterns found on currency. The upward-angled “crest” is a graphic element used throughout collateral.
Web Site, Case Studies, and Online Banking Portal The web site was rebuilt in phases, including full-screen images of local scenery to reflect their Northwest roots, a responsive layout for desktop and mobile device viewing, employee highlights, and an easy login to mobile and business banking. A case study section (with an in-print companion) was suggested and developed by our team to help differentiate what makes them special — highlighting the bank’s nimble and custom vetting process, funding unique loans for projects that are often overlooked by traditional institutions. The online portal, maintained by a secure third party, was also branded to seamlessly integrate with the updates.
Why Pacific Crest?
Personal and Business Banking Apps I created app icons and worked with Pacific Crest Savings Bank and their secure third party banking app developer to customize the app framework so it seamlessly fit with their other suite of branded environments.
The Crest at your fingertips
In-Branch Signage A series of holiday closure signs were produced for the entire year which incorporated a line-art illustration style often utilized on currency, which also families with the crest-shaped security-pattern used as a background element throughout branding.
Observing the signs
