Swivel Studio — Seattle-based brand and visual design
I’m Robin Maxwell. For over two decades I’ve helped organizations grow through design — for Fortune 500s, biotech and banks, and the nonprofits doing the hardest work in the city.
What I do
Brand & Event Identity Systems
Naming, logos and marks, visual systems, standards.
Digital
Websites, campaigns, social, decks.
Print & Environmental
Collateral, reports, exhibits, signage, packaging.
Selected work
Songborne & Seabound Press
Book, e-book, and launch package design
Print, digital, and a three-volume special edition for Vivian Wilderbridge’s Breakwater, with a physical form that echoes the story.
Pacific Crest Savings Bank
Brand identity · Voice and Style Guidelines · Campaigns and Collateral
A community bank’s full overhaul — logo, standards, collateral, website, apps, and in-branch signage.
Identities
Logo design · Naming · Brand guidelines
Branding work across nonprofits, food, healthcare, furniture, real estate, and more.
Concord International School
Event branding · Campaign · Print
Bilingual fundraising for a South Seattle school where 75% of families are low income.
Plum Creek
Editorial design · Infographics · Annual reports
Making the case for responsible forestry across 6.6 million acres, in numbers and photography.
TrueBlue — Stronger Together
Event branding · Environmental graphics · Presentations
Uniting the sales forces of multiple umbrella companies under one event identity.
TrueBlue — Are we there yet?
Name & Concept · Campaign Identity · Collage
A retro road-trip campaign — launched with a care package in a travel suitcase — to help guide a newly acquired workforce.
