Swivel Studio

Archive for the ‘Projects’ Category

Readers to Eaters Redesign

Readers to Eaters is doing a well and expanding their book publishing catalogue – and to coincide with a few new books, we redesigned their site for e-commerce and mobile. Moving their site from the WordPress platform to the Squarespace platform also made it easier for them to maintain the site with a simpler CMS and plug in to social outlets to keep the news consistent. Get some new books about growing, cooking and eating food.

Readers to Eaters homepage

Readers to Eaters books

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SkyKick Open to Partners

SkyKick found success right out of the gate, marketing Office 365 automated migrations to Small Businesses. With that success, a bigger demand presented itself from IT professionals whom wanted to partner with SkyKick. This redesign encompasses the shift in audience. Reception has been stellar.

skykick website

With the updated website, potential partners learn all the benefits SkyKick’s technology can offer – increasing margins while making migrations safer. Partners can also research product details, while making their decision. Product details outline the SkyKick Applications Suite, as well as a Typical Timeline Infographic and What We Migrate checklist table.

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Plugins, Not Created Equal

Plugins are a big selling point for WordPress sites – but very few follow through on the promise of making development better or easier. Just finding a decent plugin can take hours of searching and testing, and then it might not work right. You install it, then it breaks or breaks when you update. I’ve become weary of the lure of plugins as a solution most of the time. (Simple additions to the functions.php file are much preferred, with lots of less baggage.)

But wait – not all hope is lost. Plugins can save tons of development time in certain instances. There are a handful of plugins that truly do a great job and should be standard. Here’s a list that I will revisit.

1) JetPack for WordPress – Use this one for the integrated site stats alone. A new update has made a sweet carousel plugin straight from your native gallery thumbnails. This is created and maintained by Automattic, so this is a quality plugin.

2) WP-DB-Backup – Let’s hope I never need to resort to this, but it’s a comfort to know everything can be backed up with a click. This back up plugin is simple. Done.

3) Contact Form 7 – Easiest implementation of a contact form, ever. It just works.

4) Google XML Sitemap Generator – Got to make the sites friendly with SEO, this one creates and auto updates. Nice.

5) Google Analytics for WordPress – It can track all your outbound links, forget all that hand coding. So necessary.

6) Facebook Open Graph Meta in WordPress – I tried out a few, and I did have to edit the php of this to make it work properly with my WordPress meta in the header – but it does deliver. You can select a featured image for any page to display on Facebook as the thumbnail.

I’ll get back to this later – and spare you from the list of plugins that have failed me.

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Jennifer Loomis launch

Pregnancy/Maternity photography is well known these days – and much thanks to early pioneers in the field like Jennifer Loomis. She has photographed extensively and is an artist whom is well regarded with an international following.

We worked with Jennifer to plan, design and develop a WordPress site for her. Our planning and UX work aligns with Jennifer’s plans for how here business can grow. Extensive SEO and social planning was part of the package. The new website is a great brand refresh for this established photographer.

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Readers to Eaters launch

Recently launched the Readers to Eaters website, in time for their first published book to hit shelves. Readers to Eaters is a book publisher focusing on books around growing, cooking and eating food. Swivel worked closely with Readers to Eaters to bring their vision to life. Our process began with a logo and wordmark, moved into branding and interface design, and then site development. We also collaboratively worked on the messaging and simplifying the copywriting.

The site is developed in WordPress, which will allow the publishing house to keep in touch with their audience. They can update their book catalogue, post their newest reviews, and announce upcoming events in a blog format. A great project overall. Go see what Readers to Eaters is all about.

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Readers to Eaters

Our newest client is in the publishing industry. Readers to Eaters is a small publishing house getting their foothold in the children’s book category, with their first illustrated book coming out soon. We are excited about the mission of this company – focusing on growing local, eating local and working with young readers to instill this message. We are fans of it all.

We just wrapped up their logo and are in the website development phase now.

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